ESPRESSO Shots Blog
Welcome to the ESPRESSO Shots Blog! We feature freshly ground and brewed updates from the highly caffeinated agency, as well as carefully curated digital media tips, trends, and news lovingly prepared by our content mavens.
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13 Mar: Preparing For The Content Marketing Marathon

It is 2017, and brands need to work hard to create fresh, relevant content on an ongoing basis. We call it the content marketing marathon. And just like athletes train and prepare for the big race businesses of any kind you need to be prepared for the content marketing marathon in order for your campaign to provide the results you need.

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08 Mar: Essential WordPress Plugins for Business Websites

WordPress is the most popular content management system (CMS), powering over 61% of all websites. And right out of the box WordPress has some very impressive capabilities. And by adding these essential plugins and extension you can customize your WordPress site to the nth degree.

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18 Feb: Converting Small Business Social Media Into Sales

Using social media for engagement and marketing purposes has become an almost unavoidable aspect of running a business. Specifics can vary by industry, but here is how any type of business, regardless of product or service, can start converting small business social media into sales.

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17 Feb: Top 10 Twitter Tips for Twitter Newbies

Twitter is a wonderful tool for small business owners to compete with bigger brands on social media. Unfortunately very few small businesses utilize Twitter correctly. These Twitter Tips for Twitter Newbies will help you do better!

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11 Feb: 12 Steps to Social Media Marketing Success

Social media marketing is one of the most effective ways for any brand to increase brand awareness, promote engagement, and increase your organic reach. Our 12 step program to social media marketing success will help you achieve better results.

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10 Feb: The Anatomy of a Digital Media Campaign

A lot of business owners are not entirely sure what exactly digital media is, much less how it actually works. To simplify this we created the anatomy of a digital media campaign so you can see all the body parts and how they work together.

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06 Feb: The Big Problem with Small Business Websites

Having an optimized small business website is crucial to acquiring new customers, building credibility and nurturing client relationships. But many small business websites have major problems that result in lost opportunities. Here are the most common problems, and what you must do to fix them.