What is the Mobile Interstitials Penalty?
Many small business owners don’t seem to be aware of this, but Google is on the warpath against popups on mobile devices. Rolled out on January 10th, the Google Mobile Interstitials Penalty applies to all sites that display an interstitial popup on mobile devices. Aha, that caught you by surprise, didn’t it!
What all this means is that Google wants mobile users to have a better mobile user experience. When mobile users come to a website after conducting a mobile search they expect to find content related to their search query. If they get a popup instead that is definitely not a good user experience. There are a few minor exceptions, but Google is focused on improving overall mobile user experience and satisfaction.
Why Google Hates Interstitial Popups
There are a few things you should know about popups in general. Overall they are one of the most annoying website elements for website visitors. I know they are very tempting to get people to sign-up for newsletters, special offers, or download gated content from your site. But studies have repeatedly shown that well over 50% of website visitors will abandon a site with popups!
On mobile devices popups are even more irritating. Not only do they add to the time it takes to load your site on mobile devices, but the completely block the content once the site loads. This is not a good way to make a great impression on mobile consumers.
Since Google is not as interested in promoting your marketing or advertising messages as it is in the user satisfaction of mobile consumers you need to take steps to be in compliance, or risk Google penalties. If you are using popups as part of your online marketing strategy be sure to disable them on mobile devices. If that is not possible delete the popup entirely.
This article from Search Engine Journal provides additional info regarding mobile interstitial popups, including which ones may be OK to use under certain circumstances. Take a look and see how you can stay on the good side of Google!
We Can Help You Avoid Google’s Mobile Interstitial Penalty!
If you are wondering what you can do instead of popups feel free to reach out to us. Our highly caffeinated team has helped lots of businesses just like you deliver effective online marketing messages that don’t require the use of popups! As a leading SEO agency we are experts at creating websites and marketing strategies that adhere to all Google guidelines.
Instead of relying on popups our creative and content marketing experts have come up with a number of ways for attracting and converting mobile consumers. We found that by designing attractive CTAs that do not interfere with your online visitors browsing objectives our clients can achieve much higher conversion rates.
If you are still not sure about how to avoid Google’s mobile interstitials penalty and still achieve your digital marketing objectives you should reach out and contact us. Our expert team will listen to you, answer your questions, and make sure that your small business stays clear of Google’s mobile interstitials penalty!
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